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Our Brand Story
Good brands offer product quality, reliability, innovation. The best brands are built on passion.
Ishimmer is the result of a personal journey of one woman; Jordanian Ayah Mufleh, with one mission: to revolutionise the false lash market.
Ayah has always had an intuitive sense for beauty, style and how features frame a face. She recognised that confidence and individuality is a significant part of the relationship that women have with their beauty products. Confidence in performance of the product but also the confidence that it brings in personal appearance.
Ayah has single-handedly crafted a unique collection of lashes inspired by her journey. Each style is inspired by a personal moment in her journey to creating the brand. While the journey has seemed insurmountable at times, her determination and vision remained steady.
Relaunching as a British Brand in 2019, aligning the packaging to the lash quality. Ishimmer is the must-have and most innovative beaty brand for false lashes, with a growing devoted customer base. Celebrities, Makeup Artists and Key people in the beauty industry always trust in Ishimmers unique quality.
The brand stands for less is more, embracing one's own individuality by applying subtle false lashes as touch ups. we continue to innovate to have more styles for all preferences.
Ishimmer Lashes are the most lightest lashes in the market. The lashes are unique in being undetectable and ultraweight due to the special technique to how they are made. The lashes were designed due to frustration with the weight and combersome-ness of regular lashes on the market.
Ishimmer Lashes are also designed for those who don't normally wear false lashes or aren't that confident applying them and also for those with sensitive eyes. Ishimmer Lashes are designed to work on genders of all ages.
Ayah remains committed to innovating the lash market and has recently won the CEW UK Young Achiever award 2019 and Selected as Top 20 Women behind Middle Eastern Brands by Forbes Middle East 2020.
The Brand Stands for Quality, Cruelty Free, Animal- Free, Ethical, Recycable Sustainable Lashes & Packaging.
“If you have a passion for something, no matter how crazy it is... go for it!”
Founder of ISHIMMER
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